ABOUT / 126 LABS / HO CHI MINH CITY

HUMAN
JUDGEMENT.
EXPANDED
POSSIBILITY.

126 LABS is a creative production studio working across image, film, commercial, digital products and AI systems. We use emerging technology to widen creative possibility while keeping authorship, craft and finishing standards firmly human-led.

STUDIO PHILOSOPHY

AI can change the range of what we make. It does not change the responsibility to make it well.

We are inspired by the disciplines that existed before generative tools: photography, cinema, typography, material, sound, editing and the patience of traditional production. AI lets us prototype faster and explore farther. Craft is what turns those possibilities into work worth keeping.

126 LABS creative production philosophy
Taste before tools. — 126 LABS
01 / CREATIVE JUDGEMENT

Taste before tools.

Every project starts with a point of view: what the audience should feel, remember or do. AI expands the field of possible directions; human judgement decides what belongs, what should be removed and what becomes the final work.

IDEA / ART DIRECTION / VISUAL SYSTEM
New tools. Real craft. — 126 LABS
02 / PRODUCTION CRAFT

New tools. Real craft.

Photography, composition, lighting, styling, editing, retouching, sound, typography and pacing still shape quality. We use generative systems to extend those disciplines, not to replace the decisions that make an image or film feel intentional.

IMAGE / FILM / EDIT / FINISH
Systems that serve the idea. — 126 LABS
03 / CREATIVE TECHNOLOGY

Systems that serve the idea.

Websites, applications, AI assistants and automation are designed as experiences rather than technical add-ons. The technology should make the creative or business journey clearer, more useful and easier to scale.

DIGITAL PRODUCTS / AI SYSTEMS / AUTOMATION
Built to work with teams. — 126 LABS
04 / COLLABORATION

Built to work with teams.

126 LABS can lead a production end to end or join a brand, agency or production company as a specialist creative and AI partner. The operating model stays transparent: clear responsibilities, review points and production-ready delivery.

BRAND / AGENCY / PRODUCTION / PARTNERSHIP
STUDIO FOUNDATION

CRAFT × AI
WITHOUT THE SHORTCUT MINDSET.

126 LABS is powered by Knock Knock, connecting specialist creative production with broader thinking across brand, communications, digital products and business problems. That relationship gives projects a wider strategic context without diluting the focused production practice of 126 LABS.

126 LABS craft and AI production system
01

HUMAN-LED

Direction and approval stay accountable.

02

MULTI-DISCIPLINE

Image, film, design and technology.

03

HCMC

Vietnam-based, globally connected.

04

PRODUCTION-READY

Built for real channels and constraints.

05

COLLABORATIVE

Brand, agency and production-team friendly.

COLLABORATION

BRING THE AMBITION.
WE WILL SHAPE THE ROUTE.

Share the objective, audience, output and constraints. We will recommend the production system the idea actually needs.

Talk to the studio