
Creative Direction
Ideas, visual worlds and production direction that give every output one clear creative system.
- concept & campaign idea
- art direction
- visual world
- story development
126 LABS creates images, films, commercials, digital products and intelligent systems — from first idea to finished output.
Six focused capabilities, built to work independently or as one connected production system.

Ideas, visual worlds and production direction that give every output one clear creative system.

High-end imagery for products, fashion, beauty, campaigns and commerce with human-led art direction.

Narrative and cinematic moving-image production from story development to final film.

Advertising-led video production designed around products, campaigns, launches and brand communication.

Digital products that combine brand experience, interface design and production-ready technology.

Practical AI systems that connect assistants, automation, agents, data and internal business workflows.
We can lead an entire production or join a brand, agency or production team at the exact stage where specialist creative or technology capability is needed.
Brief, concept, references and production route.
Fast visual, film or product exploration.
Controlled production with human review.
Edit, retouch, composite, grade and build.
Platform-ready assets, systems and handover.