Product visualization is commercially useful only when the product remains recognizable. Shape, proportion, material, label behavior and key brand details need a controlled source of truth.
Once that core is stable, AI-assisted production can expand the environment around it: campaign worlds, seasonal variants, retail ideas, social crops and exploratory art direction.
The strongest workflow often combines techniques. Photography, 3D, generative image-making and retouching can each solve different parts of the same final frame.
The objective is not to prove which tool made the image. It is to make a believable, ownable product world that can be delivered repeatedly.
Technology can expand the range. Taste, context and craft still decide what should remain.