DINOGOODS Trading — Corporate Export Website
A corporate website for a Vietnam-rooted import–export business, designed to present products clearly, establish buyer trust and support practical B2B conversations across sourcing, export coordination and international trade.
126 LABS / HUMAN-DIRECTED AI CREATIVE PRODUCTIONFrom brief
to a controlled
visual system.
CHALLENGE+
DINOGOODS needed a website that felt like a serious export business platform rather than a generic brochure site. The challenge was to organize agricultural products, sourcing capabilities and trade information in a way that looked credible, easy to navigate and commercially useful for international buyers evaluating suppliers.
CREATIVE RESPONSE+
126 LABS developed a clean corporate website system built around business clarity, product visibility and direct buyer pathways. The experience combines structured information architecture, responsive UI, natural product imagery and focused calls to action so visitors can understand DINOGOODS, review its sourcing portfolio and move into a B2B conversation quickly.
OUTPUT+
Corporate website strategy · UX / UI system · Responsive web design · Product showcase architecture · B2B enquiry pathways · SEO-ready corporate content
One system.
Project views.
Project-supplied visuals are shown as a connected sequence. Each image belongs to the same case study rather than a generic portfolio filler.




Strategy, direction
and production craft.
A corporate website case study for DINOGOODS Trading, designed by 126 LABS to improve import–export communication, product visibility, buyer trust and B2B enquiry across desktop and mobile.
01Corporate Website Objective
+
DINOGOODS needed a clearer digital headquarters for international buyers, distributors and sourcing partners. The site had to communicate who the company is, what it can source and export, and how a buyer can move from interest to a practical commercial conversation.
The objective was therefore broader than a visual redesign: the website needed to function as a credible corporate sales tool for an import–export business.
02Information Architecture & UX
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The experience is organized around buyer questions: what products are available, where they come from, what sourcing support DINOGOODS provides and how to make an enquiry. Navigation and content hierarchy were simplified so these answers can be found quickly.
Responsive behavior was designed alongside the desktop system so product discovery and core calls to action remain clear on mobile.
03Visual & Brand Direction
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The visual system combines clean typography, white space, agricultural landscapes and product-led imagery to balance corporate credibility with the origin story of Vietnamese goods.
Green is used as a structural brand signal rather than decoration, helping the interface feel consistent across hero sections, product categories, sustainability content and enquiries.
04B2B Conversion Logic
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Calls to action are placed around the natural decision points of an international buyer: product exploration, sourcing information and direct enquiry. The website avoids unnecessary interaction layers and keeps business contact routes visible.
This creates a more commercially useful experience for overseas buyers reviewing DINOGOODS as a potential supplier or sourcing partner.
05Responsive Corporate System
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The same content system scales across desktop and mobile while preserving hierarchy, legibility and product presentation. Device mockups in this case study demonstrate how the corporate website remains recognisable and usable across screen sizes.
The live production website can be viewed at dinogoodstrading.com.
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